Snow Union
The idea for branding a community of snow-sports enthusiasts and environmentalists was to celebrate it typographically (with a typographical logo). This was because although there were organisations of mountain / snow orientated people doing environmental work, there was no central space where they were all collected, as a union of two separate communities working towards a shared goal. Keeping the identity clear and powerful was important therefore to ensure all were represented equally.
Branding, OOH, Print