Snow Union
SnowUnion is a community of snow-sports enthusiasts and environmentalists collaborating to save winter activities and the environments they take place in. Although there was stellar environmental work taking place in the mountains, there was no central space where it was all collected. As a union of two separate communities working towards a shared goal, the identity was directed to be minimalist yet powerful via strong typography. This was vital to represent and engage all members and target audiences, with a wide variety of passionate beliefs.
Identity, OOH, Print