SnowUnion is a community of snow-sports enthusiasts and
environmentalists collaborating to save winter activities and
the environments they take place in. Although there was stellar
environmental work taking place in the mountains, there was no
central space where it was all collected. As a union of two separate
communities working towards a shared goal, the identity was
directed to be minimalist yet powerful via strong typography.
This was vital to represent and engage all members and target
audiences, with a wide variety of passionate beliefs.