Fictional brief set by Leeds-based design studio Elmwood. The aim was to create a brand for an exciting technological innovation that will change the world. The specific concept chosen out of 5 offered by Elmwood was 'brain upgrading', with a focus on achieving absolute mindfulness by taking pills provided by the fictional pharmaceutical company invented by F—A, Perpetua.
Concept, branding, logo, web design, packaging, app development
Simple static poster designs
Outdoor 3D pop up stall scene (Cinema 4D, Dimensions & After Effects)
Inside of the 3D pop up stall (Cinema 4D & Dimensions)
Desktop website and mobile app design
Packaging design (including purchase pages on website)