Fictional brief set by Leeds-based design studio Elmwood. The aim was to create a brand for an exciting technological innovation that will change the world. The specific concept chosen out of 5 offered by Elmwood was 'brain upgrading', with a focus on achieving absolute mindfulness by taking pills provided by the fictional pharmaceutical company invented by F—A, Perpetua.
Identity, UX, Packaging
Outdoor 3D pop up stall scene (Cinema 4D, Dimensions & After Effects)
Inside of the 3D pop up stall (Cinema 4D & Dimensions)