In a market that is saturated with egos and pretentious advertising, it seemed there was a need for a new kind of luxury brand. One that is quiet, modest and understated, but with a strong message. High quality still drives the high price, as with all luxury brands, however, Cameo does not intend to abide by the ridiculous inflation within the market.
Many fashion brands feel the need to be loud and arrogant, especially in high/luxury fashion. A brand can be bold at the same time as doing things in a tranquil manner. To stand out then, perhaps it will pay to be understated. Powerful yet modest, the underdog of high fashion.