Cameo
Many fashion brands feel the need to be loud and arrogant, especially in high or ‘luxury’ fashion. The idea behind Cameo was to not follow the ridiculous inflation of ego and price within the market. A brand can be bold at the same time as doing things calmly and quietly. To stand out then, it will pay to be understated. Powerful yet modest, the underdog of high fashion.
Identity, Animation, Moving Image