Brief: Create a new visual identity and a toolkit of marketing materials for the Entrepreneurial Africa programme
Since 2013, the British Council has run a series of enterprise challenges across Ghana, Nigeria, Senegal, South Africa and Sudan. These initiatives have directly engaged 12,000 young entrepreneurs and reached a further 20 million young people. Building on this success, our new Entrepreneurial Africa programme aims to encourage entrepreneurial skills, creativity and innovation among young africans. It shows how through entrepreneurship young people can change the way they live and contribute to Africa's socio–economic development.
Campaign video:
Intro:
Identity and iconography
Colour palette
Print:
Overall Posters
Specific Posters
Roll-Up Banners
Brochure cover
Brochure spreads
Digital:
Desktop Facebook banners
Mobile Facebook banners

Re-aligned website design

Branded PowerPoint slides
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